Sales Lead & Product Response Tracking
ThoroughBred also specializes in responding to all types of sales leads and product inquiries. We take incoming telephone calls, print media leads, electronically scanned data from trade show attendees, "bingo" cards from print media, and Internet-based customer inquiries.
The incoming lead will be directed to a specific sales office, sales representative, or dealer, based on geography.
Our proprietary media reporting package can track media effectiveness. We are able to match each inquiry with its media source (your print advertisement, for example) - to allow you to analyze the ad's effectiveness. We also provide detailed cost-benefit analysis of all advertising expenditures.